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Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz (Paperback, 2014)

About this product

About this product

Product Information

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138776456
eBay Product ID (ePID)
208749131

Product Key Features

Author
Jeremy Harris Lipschultz
Publication Name
Social Media Communication: concepts, Practices, Data, Law and Ethics
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
268 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
454g

Additional Product Features

Title_Author
Jeremy Harris Lipschultz
Country/Region of Manufacture
United Kingdom

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