The war for talent is omnipresent. Skills shortage leads to a situation where companies slip into the role of applicants - and job seekers are the ones to choose. This switch on the labour market has visible impact on many companies recruitment efforts. Especially on their corporate career websites, companies try to show their best sides. This is where employers can present themselves as positive and authentic as possible. Most important, this is where companies can surpass their competitors. Building rapport seems to be one of the biggest challenges in order to attract the talents of the online generation. It is no longer sufficient to give information on actual vacancies. It is essential to really connect, to build a relationship to potential applicants. A challenge which companies meet by including innovative elements on their career sites - elements which give visitors a feeling of personal touch, supportiveness and even responsiveness.
Product Identifiers
Publisher
LAP Gmbh & Company KG
ISBN-10
3848435624
ISBN-13
9783848435623
eBay Product ID (ePID)
128397915
Product Key Features
Author
Jana Tepe
Publication Name
Rapport Matters in Corporate Career Websites
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
76 Pages
Dimensions
Item Length
9in
Item Height
0.2in
Item Width
6in
Item Weight
4.5 Oz
Additional Product Features
Topic
Careers / General, Internet / General, Careers / Job Hunting