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Mastering the New Media Landscape: Embrace the Micromedia Mindset by Henricks (Paperback, 2016)

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The New Way to Get Noticed The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia- websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media-earned, owned, and rented-and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Product Identifiers

Publisher
Berrett-Koehler
ISBN-13
9781626565807
eBay Product ID (ePID)
221872884

Product Key Features

Author
Henricks
Publication Name
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
85mm
Item Width
55mm
Item Weight
1g

Additional Product Features

Title_Author
Henricks
Country/Region of Manufacture
United States

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Picture 1 of 1

Mastering the New Media Landscape: Embrace the Micromedia Mindset by Henricks (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Save on Textbooks

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International Code Council Ser.: 2021 International Residential

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