The item you selected has ended, but we found something similar.

Picture 1 of 1

Stock photo

Marketing by Roger A. Kerin (English) Hardcover Book - Picture 1 of 1

Marketing by Steven W. Hartley, Roger A. Kerin and William Rudelius (2014, Hardcover)

4.52 product ratings

grandeagleretail (919071)
98.2% positive feedback

Price:

$109.36

Free shipping

Estimated delivery Mon, May 20 - Tue, May 28

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Brand New

Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching interests include principles of marketing, marketing research, and marketing planning.

About this product

Product Information

Marketing , 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below. High Engagement Style Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques. Rigorous Pedagogical Framework Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements. Traditional and Contemporary Coverage and Examples Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples. Integrated Technology The use of powerful technical resources and learning solutions, such as Connect, LearnSmart with SmartBook, www.kerin.tv, www.kerinmarketing.com, and QR codes. Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions. Personalized Marketing Vivid and accurate description of businesses, nonprofit organizations, marketing professionals (including many of whom are women and minorities), and entrepreneurs - through cases, exercises, and testimonials - that allows students to personalise marketing and identify possible career interests. Course Management System Integration Marketing , 12e content can be integrated with the following online course management systems: Blackboard, WebCT, eCollege, Moodle, and Desire2Learn. The goal of Marketing , 12e is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing , 12e was based on a rigorous process of assessment. The outcome of this process is a text and package of learning tools that are based on engagement, leadership , and innovation in marketing education.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0077861035
ISBN-13
9780077861032
eBay Product ID (ePID)
180454488

Product Key Features

Author
Roger A. Kerin, Steven w. Hartley, William Rudelius
Publication Name
Marketing
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
784 Pages

Dimensions

Item Length
11.2in
Item Height
1.6in
Item Width
8.6in
Item Weight
57.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.M29474 2015
Grade from
College Freshman
Grade to
College Freshman
Edition Number
12
Table of Content
PART 1: INITIATING THE MARKETING PROCESS Chapter 1: Creating Customer Relationships and Value through Marketing Chapter 2: Developing Successful Organizational and Marketing Strategies Appendix A: Building an Effective Marketing Plan Chapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility in Marketing PART 2: UNDERSTANDING BUYERS AND MARKETS Chapter 5: Understanding Consumer Behavior Chapter 6: Understanding Organizations as Customers Chapter 7: Understanding and Reaching Global Consumers and Markets PART 3: TARGETING MAREKETING OPPORTUNITIES Chapter 8: Marketing Research: From Customer Insights to Actions Chapter 9: Market Segmentation, Targeting, and Positioning PART 4: SATISFYING MARKETING OPPORTUNITIES Chapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and Brands Chapter 12: Services Marketing Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final Price Appendix B: Financial Aspects of Marketing Chapter 15: Managing Marketing Channels and Supply Chains Chapter 16: Retailing and Wholesaling Chapter 17: Integrated Marketing Communications and Direct Marketing Chapter 18: Advertising, Sales Promotion, and Public Relations Chapter 19: Using Social Media to Connect with Consumers Chapter 20: Personal Selling and Sales Management PART 5: MANAGING THE MARKETING PROCESS Chapter 21: Implementing Interactive and Multichannel Marketing Chapter 22: Pulling It All Together: The Strategic Marketing Process Appendix C: Planning a Career in Marketing Appendix D: Alternate Cases
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General
Dewey Decimal
658.8
Dewey Edition
23/Eng/20211230
Illustrated
Yes
Genre
Business & Economics

All listings for this product

item 1 Marketing - Kerin, Roger|Hartley, Steven|Rudelius, William - Hardcover - Goo...
$6.16
Free shipping
item 2 Marketing - Hardcover, by Kerin Roger Hartley Steven Rudelius - Acceptable r
$6.29
Free shipping
item 3 Marketing
$6.31
Free shipping
item 4 Marketing by Kerin, Roger A.; Hartley, Steven W.; Rudelius, William
$6.39
Last oneFree shipping
item 5 Marketing Hardcover William, Hartley, Steven W., Kerin, Roger A.
$6.69
Free shipping
item 6 Marketing by Kerin, Roger A.; Hartley, Steven W.; Rudelius, William
$6.83
Free shipping
item 7 Marketing by Kerin, Roger A.; Hartley, Steven W.; Rudelius, William
$6.83
Free shipping

See all 23

4.5

4.5 out of 5 stars based on 2 product ratings

2 product ratings

1 users rated this 5 out of 5 stars
1 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

5 out of 5 stars
by btrusty11Jul 26, 2016
Marketing 300 Principals of Marketing
A great introduction to the world of Marketing! I learned a lot about that topic which ultimately convinced me to declare my major in Marketing. The book is a great read with a lot of useful information!
Verified purchase: No
4 out of 5 stars
by ja-nee8Jun 22, 2015
Decent book for class
This is a good marketing book. It is good at explaining concepts, giving definitions, and showing how marketing is integrated with business administration.

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.70 New
$32.99 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.98 New
$18.00 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.24 New
$15.86 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$19.80 New
$17.66 Used
Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)
4.9 out of 5 stars based on 17 product ratings
$22.99 New
$17.99 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $42.48
International Building Code IBC 2021 Paperback - International Code Council
$46.89
Trending at $63.99
International Code Council Ser.: 2021 International Residential
$52.49
Trending at $68.00
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $67.45
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40
Publication Manual of the American Psychological Association: 7th Edition, 2020
$14.45
Trending at $15.99