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Marketing Functions of JJB Sports by Sunil Singh (Paperback, 2011)

About this product

About this product

Product Information

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.

Product Identifiers

Publisher
Grin Publishing
ISBN-13
9783640943579
eBay Product ID (ePID)
113007391

Product Key Features

Book Title
Marketing Functions of Jjb Sports
Author
Sunil Singh
Format
Paperback
Language
English
Publication Year
2011
Number of Pages
40 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
64g

Additional Product Features

Title_Author
Sunil Singh
Country/Region of Manufacture
Germany

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