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International Series in Quantitative Marketing Ser.: Dynamic Models of Advertising Competition by Gary M. Erickson (2012, Trade Paperback)

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Dynamic Models of Advertising Competition by Gary M. Erickson. Author Gary M. Erickson. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area.

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Product Information

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

Product Identifiers

Publisher
Springer
ISBN-10
1461353602
ISBN-13
9781461353607
eBay Product ID (ePID)
159924621

Product Key Features

Author
Gary M. Erickson
Publication Name
Dynamic Models of Advertising Competition
Format
Trade Paperback
Language
English
Series
International Series in Quantitative Marketing Ser.
Publication Year
2012
Type
Textbook
Number of Pages
VII, 147 Pages

Dimensions

Item Length
9.3in
Item Height
0.1in
Item Width
6.1in
Item Weight
8.8 Oz

Additional Product Features

Series Volume Number
13
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Edition Number
2
Table of Content
1 Advertising and Competition.- 2 Analytical Models and Strategy Concepts.- 3 Analysis of a Lanchester Duopoly.- 4 Analysis of a Vidale-Wolfe Duopoly.- 5 Analysis of a Diffusion Duopoly.- 6 Analysis of a Lanchester Triopoly.- 7 Analysis of a Vidale-Wolfe Triopoly.- 8 Analysis of a Diffusion Triopoly.- 9 Summary and Final Considerations.- References.- Author Index.
Copyright Date
2003
Topic
Marketing / General, Commerce, Advertising & Promotion
Dewey Decimal
659.1/01/5118
Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

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Picture 1 of 1

International Series in Quantitative Marketing Ser.: Dynamic Models of Advertising Competition by Gary M. Erickson (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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