International Series in Quantitative Marketing Ser.: Dynamic Models of Advertising Competition by Gary M. Erickson (2012, Trade Paperback)

Be the first towrite a review.
Price:
$123.74
Free shipping
Estimated delivery Mon, Jun 10 - Thu, Jun 13
Returns:
30 days returns. Buyer pays for return shipping.
Condition:
Brand New
Dynamic Models of Advertising Competition by Gary M. Erickson. Author Gary M. Erickson. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area.