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Customer Fraud and Business Responses: Let the Marketer Beware by Bill Keep, Kelly T. Tian (Hardcover, 2001)

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About this product

Product Information

From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer fraud seems to be achieving the status of socially acceptable behavior. Not only do individuals practice it themselves, they share their tactics and strategies with friends, then justify it by saying they are attempting to reestablish justice in the marketplace. The result is a richly detailed study of a growing and economically dangerous trend--and the steps that marketers can take to combat it.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9781567203875
eBay Product ID (ePID)
90068140

Product Key Features

Subject Area
Criminal Law
Author
Bill Keep, Kelly T. Tian
Publication Name
Customer Fraud and Business Responses: Let the Marketer Beware
Format
Hardcover
Language
English
Subject
Marketing, Criminology
Publication Year
2001
Type
Textbook
Number of Pages
272 Pages

Additional Product Features

Title_Author
Kelly T. Tian, Bill Keep
Country/Region of Manufacture
United States

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