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Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger (Paperback, 2014)
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GBP 10.99
ApproximatelyUS $13.75
+ GBP 4.92 shipping
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What makes things popular?. And what is it that makes online content go viral?. Why do people talk about certain products and ideas more than others?. In this book, Berger combines ground breaking research with powerful stories and reveals the secret science behind word-of-mouth and social communication.