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Building Digital Culture: A Practical Guide to Successful Digital Transformation by Thomas Brown, Daniel Rowles (Paperback, 2017)

About this product

About this product

Product Information

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749479657
eBay Product ID (ePID)
230214662

Product Key Features

Author
Thomas Brown, Daniel Rowles
Publication Name
Building Digital Culture: a Practical Guide to Successful Digital Transformation
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2017
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
400g

Additional Product Features

Title_Author
Thomas Brown, Daniel Rowles
Country/Region of Manufacture
United Kingdom

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