Each buy it now is for 1 MY LITTLE PONY YOU HAVE SELECTED. It all depends on the market value and the quantity available. (the condition of the item's box could be different because I have more than one).
These are my daughters favorite ponies. They came fast, are authentic & in the original packaging. She loves the headbands and they stay on well. The packaging was open however, just something to keep in mind if you are thinking of gifting.