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Watching Mondovino you get an idea of the changes the winemaking industry has been dealing with in a global scale. The most important aspect is the people and what the people do to get their product into the market. The bad is the tendency toward making universal wines made for mass market and not in most cases unique expressions of the vine and wine producer. In the film there seems to be two schools of thought, the ones that think wine should be done as nature intended, (with little man intervention), and the others that take a good or regular product and manipulate it to meet the global tastes of the world, not of the niche that would had like it without all the manipulation. There is yet another group of the generational gap and this tend to be the older generation, their philosophy is that nothing done at present is worth anything, but this is a very natural tendency of some people that do not like changes, in some instances they can be also very correct. Wines should not be made in the fashion to be liked by the universe they should be made in a way that can be interpreted as sincere, not with many tricks to have something so different from the land and region that gives its natural characteristics the to this great drink. The movie talks a great deal of Robert Mondavi and their business philosophies and partnerships, Robert Parker with his ratings and M. Rolland, which is a winemaker that shaped many so so wines into stars, but killed the spirit of others to make them more popular, this in the opinion of many of the French wine producers and others.Read full review
A little lengthy but a must see for anyone interested in the wine business, around the world. As usefull today as it was in 2005.
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