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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism by BIVINS (2009, Trade Paperback, Revised edition,New Edition)

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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Product Identifiers

Publisher
Routledge
ISBN-10
0805863214
ISBN-13
9780805863215
eBay Product ID (ePID)
65815223

Product Key Features

Author
Bivins
Publication Name
Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Format
Trade Paperback
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
312 Pages

Dimensions

Item Length
8.8in
Item Height
0.9in
Item Width
6in
Item Weight
16 Oz

Additional Product Features

Lc Classification Number
P94.B53 2009
Edition Description
Revised Edition,New Edition
Edition Number
2
Table of Content
Introduction CHAPTER 1: What is Media Ethics? Ethics and the act of communication Ethics or morals? The media and morality Moral Excuses Can personal ethics become professional ethics? Media similarities: The common threads Media differences: A coat of many colors Forming ethical standards for the mass media Can the Media Be Ethical? CHAPTER 2: Moral Claimants, Obligation, and Social Responsibility Relationships among media and their claimants Ethical applications What does it all mean? CHAPTER 3: The Media and Professionalism Are the media professions? The professional-client relationship Codes Profession versus professionalism: If it walks like a duck¿ CHAPTER 4: Theoretical Approaches to Ethics Why can¿t we all be right? The dilemma of relativism Why we reason the way we do Social contract theory The argument over means and ends Non-consequential ethical theories Consequential ethical theories Virtue ethics The ethic of care Free speech theories Liberty-limiting principles How to choose applicable theories CHAPTER 5: A Checklist for Ethical Decision Making A Checklist for Moral Decision Making An Example What¿s it all mean? CHAPTER 6: Meta-issues Across the Media To tell the truth Truth and the Act of communication Can We Tell Truth From Fiction? Avoiding Harm The Right Thing To Do CHAPTER 7: Meta-issues in Public Relations and Advertising What¿s the difference between PR and advertising? Public relations, advertising, and the first amendment Ethics and persuasion Propaganda versus persuasion What does it all mean? CHAPTER 8: Ethics and Public Relations What is public relations? Ethical approaches specific to public relations Special issues in public relations ethics What does it all mean? CHAPTER 9: Ethics and Adverting What is advertising? Ethical approaches Specific to Advertising Special issues in advertising ethics Further use of the means-ends paradigm What does it all mean? CHAPTER 10: Ethics in News Journalism Meta-issues in news journalism Ethical Approaches Specific to News Journalism Special issues in journalism ethics What does it all mean?
Copyright Date
2009
Target Audience
Scholarly & Professional
Topic
Business Ethics, Journalism
Lccn
2008-048441
Illustrated
Yes
Genre
Business & Economics, Language Arts & Disciplines

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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism by BIVINS (2009, Trade Paperback, Revised edition,New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Mixed Media : Moral Distinctions in Advertising, Public Relations

item 2 Mixed Media : Moral Distinctions in Advertising, Public Relations

item 3 Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

item 4 Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

item 5 Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

item 6 Mixed Media Moral Distinctions in Advertising by Thomas Bivins

item 7 MIXED MEDIA: MORAL DISTINCTIONS IN ADVERTISING, PUBLIC By Tom Bivins Mint

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