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Mercadotecnia de Restaurantes by Estolano Cristerna Damayanti, Mendoza Lara Jorge Luis and Berumen Calderón Mauro Felipe (2013, Trade Paperback)

About this product

About this product

Product Information

Esta obra es una recopilacion de tres casos de estudio, donde estudiantes de la Especialidad en Gestion e Innovacion en la Industria Gastronomica de la Universidad del Caribe, desarrollaron un programa de consultoria basica para el analisis de la aplicacion de las herramientas de mercadotecnia en restaurantes en la ciudad de Cancun y la Riviera Maya, Mexico. Los resultados obtenidos pueden servir como guia para personas que desean iniciarse en la asesoria y consultoria en esta industria. Este ejercicio fue supervisado por investigadores de tiempo completo de dicha institucion, quienes senalaron los resultados positivos y negativos mas relevantes con el fin de mejorar la recomendacion que le harian a la direccion general de cada establecimiento."

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-10
3845487011
ISBN-13
9783845487014
eBay Product ID (ePID)
173794484

Product Key Features

Book Title
Mercadotecnia De Restaurantes
Author
Berumen Calderón Mauro Felipe, Mendoza Lara Jorge Luis, Estolano Cristerna Damayanti
Format
Trade Paperback
Language
English
Topic
Life Sciences / Biology
Publication Year
2013
Genre
Science
Number of Pages
120 Pages

Dimensions

Item Length
9in
Item Height
0.3in
Item Width
6in
Item Weight
6.7 Oz

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