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Mercado, Mercadeo y Enfoque Multicadena para Productos Agroforestales by Julio Cesar Munoz Espinoza (2012, Trade Paperback)

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About this product

Product Information

La investigacion se situa en Alto Beni, Bolivia, caracterizada por ser una zona productora de cacao, donde se busca diversificar la produccion para que los productores incrementen sus fuentes de ingreso y reduzcan su vulnerabilidad ante cambios en el mercado de cacao. En la presente investigacion, se han incluido los enfoques de: cadenas de valor y medios de vida que atanen a las capacidades de los pequenos productores para insertar su producto en el mercado. La metodologia consiste en realizar analisis de los actores clave; identificacion de recursos y capacidades disponibles para comercializar el producto y finalmente la identificacion de las oportunidades de mercado y mercadeo para el desarrollo empresarial rural en Alto Beni. La investigacion ha resultado en la identificacion de tres cadenas alternativas al cacao: citricos, banano organico y carambola. El tercer objetivo especifico muestra las oportunidades y limitaciones de las organizaciones empresariales de pequenos productores rurales en el sitio."

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-10
3659029092
ISBN-13
9783659029097
eBay Product ID (ePID)
144133748

Product Key Features

Book Title
Mercado, Mercadeo Y Enfoque Multicadena Para Productos Agroforestales
Author
Julio Cesar Munoz Espinoza
Format
Trade Paperback
Language
English
Topic
Cooking & Food
Publication Year
2012
Genre
Juvenile Nonfiction
Number of Pages
232 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
12.3 Oz

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