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Meatball Sundae : Is Your Marketing Out of Sync? by Seth Godin (2012, Trade Paperback)

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Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces "Will it blend?" videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591845351
ISBN-13
9781591845355
eBay Product ID (ePID)
111394202

Product Key Features

Book Title
Meatball Sundae : Is Your Marketing Out of Sync?
Author
Seth Godin
Format
Trade Paperback
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing
Publication Year
2012
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
7in
Item Height
0.7in
Item Width
5in
Item Weight
6.5 Oz

Additional Product Features

Grade from
Twelfth Grade
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22

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item 1 Meatball Sundae: Is Your Marketing out of Sync? by Godin, Seth , paperback
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item 2 Meatball Sundae : Is Your Marketing Out of Sync? Paperback Seth G
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item 3 Meatball Sundae: Is Your Marketing out of - Paperback, by Godin Seth - Good
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item 4 Meatball Sundae: Is Your Marketing out of Sync? paperback Used - Good
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item 5 Meatball Sundae: Is Your Marketing Out of Sync? by Godin, Seth
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item 6 Meatball Sundae: Is Your Marketing Out of Sync? by Godin, Seth
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item 7 Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin: Used
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Picture 1 of 1

Meatball Sundae : Is Your Marketing Out of Sync? by Seth Godin (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Meatball Sundae: Is Your Marketing out of Sync? by Godin, Seth , paperback

item 2 Meatball Sundae : Is Your Marketing Out of Sync? Paperback Seth G

item 3 Meatball Sundae: Is Your Marketing out of - Paperback, by Godin Seth - Good

item 4 Meatball Sundae: Is Your Marketing out of Sync? paperback Used - Good

item 5 Meatball Sundae: Is Your Marketing Out of Sync? by Godin, Seth

item 6 Meatball Sundae: Is Your Marketing Out of Sync? by Godin, Seth

item 7 Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin: Used

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

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The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

Outlive Gifford Bil (2023,Paperback)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

The 4Hour Body: An Uncommon Guide To Rapid By Timothy Ferriss.........

The Geneva Bible 1560 Edition with Apocrypha: Large Text Bible English Complete

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