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Marketing System of Processed Milk at Mymensingh Town in Bangladesh by Mila Farhana Arefeen (Paperback, 2012)

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About this product

Product Information

The present study is an attempt to examine the marketing system and consumer preference for processed milk at Mymensingh town, Bangladesh. In addition to that, the study covered the impact of melamine contamination specially in marketing cost, net margin as well as consumer behaviour. The study was mainly based on primary data of 90 samples were purposively selected from Mymensingh town. The findings revealed that impact of total marketing costs of all intermediaries' increased and net margins decreased during melamine detection.In the present study, preference of consumers for processed milk i.e. powder milk, condensed milk and pasteurized milk were investigated. Consumers' preference for processed milk was higher than other processed milk (pasteurized milk & Condensed milk) and raw milk. The study will help to knock the door of policy maker in the aspects of processed milk marketing, useful to professionals or different groups involved in the marketing system, researchers, ultimate consumers etc. The study may render as a basis for further study regarding marketing system of processed milk and its consumer preferences as well as the impact of melamine contamination.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783659292149
eBay Product ID (ePID)
138751025

Product Key Features

Author
Mila Farhana Arefeen
Publication Name
Marketing System of Processed Milk at Mymensingh Town in Bangladesh
Format
Paperback
Language
English
Subject
Botany
Publication Year
2012
Type
Textbook
Number of Pages
116 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
181g

Additional Product Features

Title_Author
Mila Farhana Arefeen

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