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Marketing Strategies for the New Economy by Peter Ohnemus and Lars Tvede (2001, Hardcover)

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Marketing Strategies for the New Economy, Hardcover by Tvede, Lars; Ohnemus, Peter, ISBN 0471492116, ISBN-13 9780471492115, Brand New, Free shipping in the US The authors, high-tech entrepreneurs, trace the various schools of thought in the field of marketing since 1902, and demonstrate that while much of these ideas are still relevant, some aspects of the new economy require new strategies. They look at the contributions of leading thinkers such as Robert Metcalf and Brian Arthur, and describe marketing strategies from outside traditional marketing. Tvede co-founded a broadband software company and has written previous books on marketing, finance, and business. Ohnemus was named "Entrepreneur of the Year" in Switzerland. Annotation c. Book News, Inc., Portland, OR ()