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Marketing Online for Dummies by Frank Catalano and Bud E. Smith (1998, Trade Paperback)

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MARKETING ONLINE FOR DUMMIES.

About this product

Product Information

More and more businesses around the world are taking advantage of the Internet to promote a wide range of goods and services to an international online community. Why be left behind in the stampede to get online? Here's a book with all the answers and solutions to marketing your own particular business, large or small, on the Web. Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services over the Internet effectively, efficiently, and successfully, including sound advice and real-world examples on how to Create an online marketing strategy and match your customer base to the online community Select the best ISP (Internet Service Provider) and rightsize" your site to suit your own online business needs Design exciting content to bring customers to your site again and again Increase traffic and awareness with Internet mailing lists, Listservs, and the latest innovations in Push technology Use Newsgroups and Online Forums to promote your online site Marketing Online For Dummies also features a special section of online resources to help you get more information about online marketing. On its bonus CD-ROM, this book also features a great deal of PC and Mac software that you can use for Web browsing, e-mailing, and developing your own online business strategies.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764503359
ISBN-13
9780764503351
eBay Product ID (ePID)
210849

Product Key Features

Author
Bud E. Smith, Frank Catalano
Publication Name
Marketing Online for Dummies
Format
Trade Paperback
Language
English
Publication Year
1998
Type
Textbook
Number of Pages
342 Pages

Dimensions

Item Length
9.2in
Item Height
0.8in
Item Width
7.5in
Item Weight
23.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.S6 1998
Table of Content
Introduction.PART I: Getting Started with Online Marketing.Chapter 1: The Online World.Chapter 2: Finding Marketing Information Online.Chapter 3: Effective Online Marketing.PART II: Marketing on the World Wide Web.Chapter 4: Mastering Your Domain.Chapter 5: Creating a Basic Business Web Site.Chapter 6: Marketing on Your Web Site.Chapter 7: Getting the Most out of Your Web Site.PART III: Marketing with Other Internet Services.Chapter 8: Marketing with E-Mail and Listservs.Chapter 9: Marketing with Internet Mailing Lists.Chapter 10: Marketing with Newsgroups and Online Forums.Chapter 11: The Future of Business Online.PART IV: The Marketing Online For Dummies Internet Directory.PART V: The Part of Tens.Chapter 12: Ten Advantages of Online Marketing.Chapter 13: Ten Disadvantages of Online Marketing.Chapter 14: Ten Offline Marketing Resources.PART VI: Appendix.Appendix: About the CD-ROM.Index.IDG Books Worldwide, Inc., End-User License Agreement.Installation Instructions.Book Registration Information.
Copyright Date
1998
Topic
Internet / General, E-Commerce / Internet Marketing
Lccn
98-070125
Intended Audience
Trade
Genre
Computers, Business & Economics

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item 1 Marketing Online for Dummies by Bud E. Smith and Frank Catalano (1998,...
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item 2 Marketing Online For Dummies - Paperback By Smith, Bud E - GOOD
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item 3 Marketing Online for Dummies Paperback Frank, Smith, Bud E. Catal
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item 4 Marketing Online for Dummies Paperback Frank, Smith, Bud E. Catal
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item 5 Marketing Online for Dummies [With Includes an Internet Utility Pack &...
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5 out of 5 stars
by gibi-89May 04, 2021
Good value
Thank you
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by cobluffstraderAug 03, 2008
just what i needed
this book is just what i needed to help me with my marketing online. now hopefully i can make enough money to be a stay at home mom.

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