Marketing Management : A Strategic, Decision-Making Approach by Orville C. Walker, Harper W. Boyd Jr., J. R. Boyd, John Mullins and Jean-Claude Larreche (2001, CD-ROM / Hardcover, Revised edition)

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Marketing Management: A Strategic, Decision-Making Approach (W/Gamar Software) by Boyd, Jr, Harper; Walker, Orville C.; Mullins, John Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less