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Marketing Genius by Peter Fisk (2006, Hardcover)

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The little black book of marketing is here. Marketers need new ways of thinking and more radical creativity. Peter Fisk is a highly experienced marketer. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group.

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Product Information

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management . "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius . It's all there: concepts, tools, companies and stories of inspired marketers." --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands " Marketing Genius offers marketers 99% inspiration for only 1% perspiration." --Hugh Burkitt, CEO, The Marketing Society

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1841126810
ISBN-13
9781841126814
eBay Product ID (ePID)
48648711

Product Key Features

Book Title
Marketing Genius
Author
Peter Fisk
Format
Hardcover
Language
English
Topic
Marketing / General, Decision-Making & Problem Solving
Publication Year
2006
Genre
Business & Economics
Number of Pages
512 Pages

Dimensions

Item Length
7in
Item Height
1.3in
Item Width
6.9in
Item Weight
25 oz

Additional Product Features

Lc Classification Number
Hf5415.13
Reviews
"...a good roundup of important marketing theory with some great case studies...." ( Brand Strategy , April 2006) "...truly inspiring book..." ( Brand Strategy , June 2006) "...exceptional writer..." ( bubblewrap , June 2006) "...fascinating read..." ( Irish Enterpreneur , June 2006) "...spot on..." ( Simon Wakeman Journal , June 2006), "...a good roundup of important marketing theory with some great case studies...." ( Brand Strategy , April 2006) "...truly inspiring book..." ( Brand Strategy , June 2006) "...exceptional writer..."& ( bubblewrap , June 2006) "...fascinating read..." ( Irish Enterpreneur , June 2006) "...spot on..."& ( Simon Wakeman Journal , June 2006)
Table of Content
About the Author vii Turn on 1 Play 10 Part 1 Ingenuity: The making of a marketing genius 20 Track 1 Complexity 23 Track 2 Expectations 55 Track 3 Genius 85 Part 2 Thinking: The mind of a marketing genius 108 Track 4 Strategy 111 Track 5 Brands 139 Track 6 Customers 169 Track 7 Innovation 197 Part 3 Competing: The touch of a marketing genius 226 Track 8 Propositions 229 Track 9 Experiences 253 Track 10 Connections 279 Track 11 Relationships 305 Part 4 Leading: The impact of a marketing genius 328 Track 12 Performance 331 Track 13 Marketers 369 Track 14 Leadership 395 Track 15 Futures 419 Part 5 The genie: Becoming a marketing genius 450 Genius lab 452 Genius catalysts 461 Genius source 469 Recharge 484 Index 485
Copyright Date
2006
Lccn
2006-296395
Dewey Decimal
658.802
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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Marketing Genius by Peter Fisk (2006, Hardcover)

About this product

Product Information

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Product Key Features

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Additional Product Features

All listings for this product

item 1 Marketing Genius

item 2 Marketing Genius by Fisk, Peter

item 3 Marketing Genius by Peter Fisk Hardback Book The Fast Free Shipping

item 4 Marketing Genius, Hardcover by Fisk, Peter

item 5 Marketing Genius By Peter Fisk

item 6 Marketing Genius, Hardcover by Fisk, Peter, Like New Used, Free shipping in t...

item 7 Marketing Genius, Hardcover by Fisk, Peter, Brand New, Free shipping in the US

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For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Clydesdale Classics Ser.: Meditations : Complete and Unabridged by Marcus Aurelius (2018, Trade Paperback)

NIV Large Print Bible (2011, Leatherbound Paperback)

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