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Marketing Channel Strategy : An Omni-Channel Approach by Louis W. Stern, Robert W. Palmatier and Adel I. El-Ansary (2016, Trade Paperback, Revised edition,New Edition)

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Authors : Palmatier, Robert, Stern, Louis, El-Ansary, Adel, Anderson, Erin. Marketing Channel Strategy (8th Edition). Title : Marketing Channel Strategy (8th Edition).

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Product Information

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience--for you and your students. Here's how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Product Identifiers

Publisher
Routledge
ISBN-10
0133357082
ISBN-13
9780133357080
eBay Product ID (ePID)
178809957

Product Key Features

Author
ADEL I. El-Ansary, Louis w. Stern, Robert w. Palmatier
Publication Name
Marketing Channel Strategy : an OMNI-Channel Approach
Format
Trade Paperback
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Length
9.1in
Item Height
0.6in
Item Width
7in
Item Weight
21.7 Oz

Additional Product Features

Lc Classification Number
Hf5415.129.S75 2015
Edition Description
Revised Edition,New Edition
Edition Number
8
Table of Content
Part I: Introduction 1. Understanding Channel Strategies Part II: Designing Channel Strategies 2. End-User Analysis: Segmenting and Targeting 3. Channel Analysis: Auditing Marketing Channels 4. Make-or-Buy Channel Analysis 5. Designing Channel Structures and Strategies Part III: Channel Structures and Strategies 6. Retailing Structures and Strategies 7. Wholesaling Structures and Strategies 8. Franchising Structures and Strategies 9. Emerging Channel Structures and Strategies Part IV: Implementing Channel Strategies 10. Managing Channel Power 11. Managing Channel Conflict 12. Managing Channel Relationships 13. Managing Channel Policies and Legalities 14. Managing Channel Logistics
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General, Strategic Planning
Lccn
2013-027291
Illustrated
Yes
Genre
Business & Economics

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Marketing Channel Strategy : An Omni-Channel Approach by Louis W. Stern, Robert W. Palmatier and Adel I. El-Ansary (2016, Trade Paperback, Revised edition,New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Channel Strategy

item 2 MARKETING CHANNEL STRATEGY (8TH EDITION) By Robert Palmatier & Louis Stern VG+

item 3 Marketing Channel Strategy (8th Edition) by

item 4 Marketing Channel Strategy (8th Edition) by Palmatier, Robert, Stern, Louis, El

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