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Low Cost Marketing Research : A Guide for Small Businesses by Isobel Doole and Keith Gorton (1989, Hardcover)

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Product Information

How to get the most for your marketing dollar. This handbook provides clear guidelines for cost-effective, on-target marketing research for small businesses. Includes a wealth of free or inexpensive sources and methods for collecting information, nationally and internationally, and shows how to turn that information into a bigger market share for your business. This updated Second Edition includes a new section on using microcomputers in market research and reviews international variations, with an emphasis on the U.S. Includes a variety of instructive marketing research case studies.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471919713
ISBN-13
9780471919711
eBay Product ID (ePID)
1359901

Product Key Features

Author
Keith Gorton, Isobel Doole
Format
Hardcover
Language
English
Topic
Marketing / General, Small Business, Marketing / Research
Publication Year
1989
Type
Textbook
Genre
Business & Economics
Number of Pages
166 Pages

Dimensions

Item Length
9.3in
Item Height
0.6in
Item Width
6.1in
Item Weight
14 Oz

Additional Product Features

Lc Classification Number
Hf5415.2.G565 1989
Edition Number
2
Publication Name
Low Cost Marketing Research : a Guide for Small Businesses
Copyright Date
1989
Lccn
88-027012
Dewey Decimal
658.8/3
Intended Audience
Scholarly & Professional
Dewey Edition
19
Illustrated
Yes

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Low Cost Marketing Research : A Guide for Small Businesses by Isobel Doole and Keith Gorton (1989, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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