Kevin Roberts passionately believes that love is the way forward for business. hE recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward.
Product Identifiers
Publisher
Empresa Activa
ISBN-10
8495787806
ISBN-13
9788495787804
eBay Product ID (ePID)
191046597
Product Key Features
Author
Kevin Roberts
Format
Sewn,PAPER over Boards, Hardcover
Language
Spanish
Subject
Sales & Marketing
Additional Product Features
Content Note
Black & White Illustrations, Colour Illustrations
Translated by
Antonio Nunez
Date of Publication
30/04/2012
Imprint
Empresa Activa
Country of Publication
United States
Best Selling in Study Guides & Test Prep
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