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Living It Up : America's Love Affair with Luxury by James B. Twitchell (2003, Trade Paperback)

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Weight: 0.77 lbs. Number of Pages: 320. ISBN10: 0743245067. Publication Date: 2003-07-02. Publisher: SIMON & SCHUSTER.

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Product Information

Luxury isn't just for the rich,says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. InLiving It Up,sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.Sharply observed and wickedly funny,Living It Upis a revealing and entertaining examination of why we are all part of the cult of luxury.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0743245067
ISBN-13
9780743245067
eBay Product ID (ePID)
2419759

Product Key Features

Book Title
Living It Up : America's Love Affair with Luxury
Author
James B. Twitchell
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, Sociology / General, General, Popular Culture
Publication Year
2003
Genre
Business & Economics, Social Science
Number of Pages
320 Pages

Dimensions

Item Length
8.5in
Item Height
0.9in
Item Width
5.5in
Item Weight
12 Oz

Additional Product Features

Lc Classification Number
Hf5415.32.T95 2003
Reviews
BusinessWeek Here's a book for people who like their airline tickets first class and their champagne vintage., BusinessWeekHere's a book for people who like their airline tickets first class and their champagne vintage.
Table of Content
Contents ACKNOWLEDGMENTS INTRODUCTION 1. Over the Top Americans in the Lap of Luxury 2. The Social Construction of Luxury A Taxonomy of Taste 3. Let's Go Shopping The Streets of Material Dreams 4. Where Opuluxe Is Made and Who Makes It LVMH and Condé Nast 5. How Luxury Becomes Necessity The Work of Advertising 6. From Shirts to Tulips A Musing on Luxury 7. Viva Las Vegas! A Strip of Luxury 8. Still Learning from Las Vegas How Luxury Is Turning Religious Conclusion A (Mild) Defense of Luxury SELECTED BIBLIOGRAPHY INDEX
Copyright Date
2002
Lccn
2003-041507
Dewey Decimal
306.3
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

All listings for this product

item 1 Living It Up: America's Love Affair with Lu- paperback, Twitchell, 9780743245067
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item 2 Living It Up : America's Love Affair with Luxury Paperback James
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item 3 Living It Up: America's Love Affair with Luxury
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item 4 Living It Up: America's Love Affair with Luxury by Twitchell, James B.
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item 5 Living It Up : America's Love Affair with Luxury by James B. Twitchell (2003,...
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item 6 Living It Up: America's Love Affa... by Twitchell, James B. Paperback / softback
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item 7 Living It Up: America's Love Affair with Luxury by James B Twitchell: Used
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Picture 1 of 1

Living It Up : America's Love Affair with Luxury by James B. Twitchell (2003, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Living It Up: America's Love Affair with Lu- paperback, Twitchell, 9780743245067

item 2 Living It Up : America's Love Affair with Luxury Paperback James

item 3 Living It Up: America's Love Affair with Luxury

item 4 Living It Up: America's Love Affair with Luxury by Twitchell, James B.

item 5 Living It Up : America's Love Affair with Luxury by James B. Twitchell (2003,...

item 6 Living It Up: America's Love Affa... by Twitchell, James B. Paperback / softback

item 7 Living It Up: America's Love Affair with Luxury by James B Twitchell: Used

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