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La Persuasión en el Liderazgo Empresarial : Un Estudio de Caso by Sandra Vazquez Toledo (2012, Trade Paperback)

About this product

About this product

Product Information

Liderazgo, persuasion e influencia configuran los tres vertices de un mismo triangulo. El liderazgo es el proceso de influencia en otros para lograr las metas deseadas. Y la persuasion es un tipo de influencia. Actualmente, el contexto que circunda las empresas se caracteriza por la incertidumbre y el cambio. Ante esta situacion, el lider debe ser un autentico experto en el arte de persuadir. Debe ser persuasivo para lograr que su equipo colabore en el fin que persigue la organizacion. Pero como se ejerce la persuasion en nuestras empresas? Profundizar en los mecanismos de persuasion desde un estilo de liderazgo concreto es la tarea que se acomete en esta investigacion. A partir de un estudio de caso, se analiza el estilo de liderazgo empresarial y las estrategias de persuasion interpersonal protipicas del mismo."

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-10
3659017507
ISBN-13
9783659017506
eBay Product ID (ePID)
125703246

Product Key Features

Book Title
Persuasión EN El Liderazgo Empresarial : Un Estudio De Caso
Author
Sandra Vazquez Toledo
Format
Trade Paperback
Language
English
Topic
Accounting / General
Publication Year
2012
Genre
Business & Economics
Number of Pages
72 Pages

Dimensions

Item Length
9in
Item Height
0.2in
Item Width
6in
Item Weight
4.2 Oz

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