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KEITH'S RADIO STATION: BROADCAST, INTERNET, AND SATELLITE By John Allen NEW - Picture 1 of 1

Keith's Radio Station : Broadcast, Satellite, and Internet by Bruce Mims and John Allen Hendricks (2014, Trade Paperback, Revised edition,New Edition)

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KEITH'S RADIO STATION: BROADCAST, INTERNET, AND SATELLITE By John Allen Hendricks, Bruce Mims **BRAND NEW**.

About this product

Product Information

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors' manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources: www.focalpress.com/cw/hendricks (coming August 7)

Product Identifiers

Publisher
Routledge
ISBN-10
0240821165
ISBN-13
9780240821160
eBay Product ID (ePID)
201528221

Product Key Features

Author
Bruce Mims, John Allen Hendricks
Publication Name
Keith's Radio Station : Broadcast, Satellite, and Internet
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
530 Pages

Dimensions

Item Length
9.1in
Item Height
1.2in
Item Width
7.5in
Item Weight
45.6 Oz

Additional Product Features

Lc Classification Number
He8698.K45 2014
Edition Description
Revised Edition,New Edition
Edition Number
9
Reviews
'Hendricks and Mims are to be congratulated for a superb update to Keith's long-successful text. Keith's Radio Station has been given a fresh makeover, written in a student friendly and engaging manner with every chapter updated to reflect the latest trends and issues in radio.' - Michael Brown, Professor, University of Wyoming, USA 'In the current era, when we're bombarded by new media inventions, it's easy to forget that nothing replaces the ubiquity and potency of audio--whether it's distributed as traditional radio or via other platforms. Those who seek a thorough understanding of radio's borderless power and how to master it need to read the this-just-in (as we say on the radio) edition of Keith's Radio Station .' - Peter Laufer, James Wallace Chair in Journalism, University of Oregon, USA 'Hendricks and Mims took the pre-eminent book for future industry professionals and made it even more relevant for today's students. As their updates attest, the future of sponsored audio content (i.e., radio) has never looked brighter or been more deserving of study and practice.' - Dr. Joseph Blaney, Associate Dean, College of Arts and Sciences, Illinois State University, USA 'This edition is valuable to students given the authors' efforts to take a serious look at radio's future, mixing in essays from industry leaders, an examination of various listening devices, and a companion website that makes for significant collaboration between faculty and students.' - Joe Misiewicz, President/CEO, Indiana Broadcasters Association, USA
Table of Content
Foreword to the Ninth Edition About the Authors Preface Acknowledgements What's New to This Edition Chapter 1 State of the Fifth Estate Chapter 2 Station Management Chapter 3 Programming Chapter 4 Sales Chapter 5 News Chapter 6 Research Chapter 7 Promotion Chapter 8 Traffic and Billing Chapter 9 Production Chapter 10 Engineering Chapter 11 Consultants and Syndicators Glossary Index
Copyright Date
2015
Target Audience
College Audience
Topic
Journalism, Radio, Radio / General
Lccn
2014-002609
Dewey Decimal
384.54/53
Dewey Edition
23
Illustrated
Yes
Genre
Technology & Engineering, Language Arts & Disciplines, Performing Arts

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Keith's Radio Station : Broadcast, Satellite, and Internet by Bruce Mims and John Allen Hendricks (2014, Trade Paperback, Revised edition,New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Keith's Radio Station: Broadcast, Internet, and Satellite

item 2 Keith's Radio Station : Broadcast, Satellite, and Internet Paperb

item 3 Keith's Radio Station : Broadcast, Satellite, and Internet Paperb

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