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We Might as Well Win : On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories by Bill Strickland and Johan Bruyneel (2008, Hardcover)

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WE MIGHT AS WELL WIN: ON THE ROAD TO SUCCESS WITH THE MASTERMIND BEHIND A RECORD-SETTING EIGHT TOUR DE FRANCE VICTORIES By Johan Bruyneel, Bill Strickland - Hardcover **BRAND NEW**.

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Product Information

On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance Armstrong Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever. We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner. Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.

Product Identifiers

Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0618879374
ISBN-13
9780618879373
eBay Product ID (ePID)
63410284

Product Key Features

Book Title
We Might as Well Win : On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories
Author
Bill Strickland, Johan Bruyneel
Format
Hardcover
Language
English
Topic
Cycling, Sports Psychology, General
Publication Year
2008
Genre
Sports & Recreation
Number of Pages
240 Pages

Dimensions

Item Length
8.2in
Item Height
0.8in
Item Width
5.5in
Item Weight
12.7 Oz

Additional Product Features

Lc Classification Number
Gv1049.2.T68b79 2008
Table of Content
CONTENTS Foreword by Lance Armstrong ix Prologue: "We Might as Well Win" 1 Part I: What I Learned from Winning 1 Follow Your Heart -- But Bring Along Your Head 13 2 It Starts with Belief 26 3 Leave Some Dents 37 4 Do Whatever It Takes to Communicate 48 5 To Earn Confi dence, Confi de 54 6 Bluff When You're Weak -- And When You're Strong 64 7 Lose a Little to Win a Lot 78 8 Recruit Too Much Talent 84 9 Trust People -- Not Products 95 Part II: What I Learned from Losing 10 "Lucky to Stare So Boldly at Loss" 109 11 When Failure Is Inevitable, Limit the Damage 118 12 Find a Victory in Every Loss 127 13 If You're Breathing, You Still Have a Chance to Win 136 14 Build the Foundation of Victory During Defeat 147 Part III: Putting It All Together 15 "It Was My Dream" 161 16 Everything but Winning Is a Distraction 178 17 Winning Leads to Winning 197 Appendix: Johan Bruyneel's Cycling Career 207 Acknowledgments 215 Index 217
Copyright Date
2008
Target Audience
Trade
Lccn
2007-043921
Dewey Decimal
796.6/20944
Dewey Edition
22
Illustrated
Yes

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Most relevant reviews

5 out of 5 stars
by rxrx1110Jul 29, 2008
Great book, very friendly person.
The book was easy to read and the book fills in some of the blanks about what happened in the tour and Johan's life. And after reading the book, I attended a book signing where Johan spoke for quite awhile, about the book and other things, and it confirmed the feeling the book had given to me, about the author.
5 out of 5 stars
by achtung.babyOct 03, 2011
Great book if you like inside stories into Bruyneel's first 8 Tdf wins
I loved this book. The memories from Bruyneel and the extra writing talent to spice up the stories from Strickland. It is a little over top on how important winning is, but great stories.
5 out of 5 stars
by el8wGxzFQdS@Del...Apr 07, 2010
Great book!
Haven't gotten through the whole book but so far it is really great! It is really cool to hear about Johan's story and how he was able to win EIGHT TOURS DE FRANCE!

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