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International Business : The Challenges of Globalization by Kenneth L. Wild and John J. Wild (2013, Trade Paperback)

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About this product

Product Information

MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today's global economy.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133063003
ISBN-13
9780133063004
eBay Product ID (ePID)
159802447

Product Key Features

Author
Kenneth L. Wild, John J. Wild
Publication Name
International Business : the Challenges of Globalization
Format
Trade Paperback
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Length
10.8in
Item Height
0.9in
Item Width
8.5in
Item Weight
31.4 Oz

Additional Product Features

Edition Number
7
Copyright Date
2014
Target Audience
College Audience
Topic
International / Economics, Industrial Management, International / General
Dewey Decimal
658/.049
Dewey Edition
23
Genre
Business & Economics

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5 out of 5 stars
by khohlicommsSep 11, 2019
Great Textbook
Simple but well detailed and easy to understand. Excellent illustrations.
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