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I had to purchase this book for an I/O Psych Class in college, and it had to be one of the most interesting required readings. The book is a very easy read about how businesses and people use influence tactics in everyday life. It gives interesting, modern and historical examples of how these influence tactics are used and have been used by people. After reading this book, I debated whether of not to recommend this book for others to read. Only for the sole purpose that, now (after reading about all the influence tactics) I have extensive knowledge about how to influence and manipulate people to my own advantage. However- not being selfish- I would highly recommend this book to anyone and especially anyone who works in a setting where they have to interact with people daily. It really made me think and reflect how businesses and people use influence tactics.Read full review
Easy to read, the studies were fascinating, fun to see what the author wrote about happening all around me as I mix with other people.
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Great book! This author is the excellent at writing the art of persuasion! Truly enjoyed reading his work! A must own!
I don't see how this particular information is relevant to anyone's life but mine so I will tailor my response to have the 100 required characters and call it a day.
This seller offered a great price, fast shipping, and an accurate description on this book. Very helpful.
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