Reviews
"Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet." - Joshua Foer, author of Moonwalking with Einstein "Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers." - Malcolm Gladwell, author of The Tipping Poi n t and Outliers "Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time." - USA Today "Lehrer writes with verve, creating an informative, readable book that sparkles with ideas." -Kirkus "Imagine is a great introduction for anyone curious about the nature and dynamics of creativity." - Booklist "Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we're hardwired, insight tends to strike suddenly-after we've stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters-inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant-to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with-on and off the job-the more good ideas you'll have. And societies that unduly restrict citizens' ability to borrow from the ideas of others -see our broken patent system-do do at their peril." - Mother Jones "The author of Proust Was a Neuroscientist argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don't work) for better right-brain thinking." - Details "IMAGINE argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges....The book's strength lies in specific examples detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make IMAGINE well worth the read." - Scientific American, Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers., "Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet." - Joshua Foer, author of Moonwalking with Einstein "Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers." - Malcolm Gladwell, author of The Tipping Poin t and Outliers "Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time." - USA Today "Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we're hardwired, insight tends to strike suddenly-after we've stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters-inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant-to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with-on and off the job-the more good ideas you'll have. And societies that unduly restrict citizens' ability to borrow from the ideas of others-see our broken patent system-do so at their peril." - Mother Jones "The author of Proust Was a Neuroscientist argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don't work) for better right-brain thinking." - Details " Imagine argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges . . . The book's strength lies in specific examples-detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make Imagine well worth the read." - Scientific American "Lehrer writes with verve, creating an informative, readable book that sparkles with ideas." -Kirkus "Imagine is a great introduction for anyone curious about the nature and dynamics of creativity." - Booklist, "Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes Imagine his best book yet." - Joshua Foer, author of Moonwalking with Einstein "Jonah Lehrer's new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers." - Malcolm Gladwell, author of The Tipping Poi n t and Outliers
