Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's ecomy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement-by you, your firm, or even your government. Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until w you may have considered immeasurable, including techlogy ROI, organizational flexibility, customer satisfaction, and techlogy risk. Offering examples that will get you to attempt measurements-even when it seems impossible-this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait-listen to this book and find out: -The three reasons why things may seem immeasurable but are t -Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods -How computing the value of information will show that you probably have been measuring all the wrong things -How t to measure risk -Methods for measuring soft things like happiness, satisfaction, quality, and more -How to fine-tune human judges to be powerful, calibrated measurement instruments -How you can use the Internet as an instrument of measurement A complete resource with case studies, How to Measure Anything illustrates how author Douglas Hubbard-creator of Applied Information Ecomics-has used his approach across various industries. You'll learn how any problem, matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and easy-to-follow, this is the resource you'll refer to again and again-beyond measure.
Product Identifiers
Publisher
Tantor Media, Inc
ISBN-10
1452654204
ISBN-13
9781452654201
eBay Product ID (ePID)
109223942
Product Key Features
Author
Douglas w. Hubbard
Format
CD, MP3 Format
Language
English
Additional Product Features
Place of Publication
Old Saybrook, Ct
Running Time
750
Narrator(s)
David Drummond
Author Biography
Douglas W. Hubbard is the inventor of Applied Information Economics (AIE) and the author of The Failure of Risk Management: Why It's Broken and How to Fix It. David Drummond has been narrating audiobooks for a few years now and hopes one of these days to get it right. He much prefers dead authors and live audiences.
Date of Publication
12/09/2011
Subject
Management Techniques: Professional
Imprint
Tantor Media, Inc
Edition Statement
Unabridged
Country of Publication
United States
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