Reviews
Kidd's folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." - School Library Journal (starred review) "Beginning with the striking cover design--a red stop sign reading "GO"--this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." - Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow's designers will want to grab a pencil and get going." - Publishers Weekly "'GO: A Kidd's Guide To Graphic Design,' is pretty awesome." - The Huffington Post "Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well." - Library Journal "Chip Kidd is the world's pre-eminent book-jacket designer. He's done more than 1,000 of them, and built such a sterling reputation that several high-profile authors, including Oliver Sacks, have it in their contracts that Kidd design their book covers. The man has mastered graphic design. But that's not to say his job is without challenges. One of the more recent ones? How to think like a 10-year-old. . . . Kidd faced that challenge to create his new book, Go: A Kidd's Guide to Graphic Design. The book covers the fundamentals of graphic design: form, typography, content and concept. . . . Kidd's book features many examples of great design, including some of his own covers, to illustrate points. It's as much a visual experience as an intellectual one, which is a measure of great graphic design. . . The ideas in Go are simple, whether it is playing with scale or how fonts convey meaning. And they are all put forward so clearly and with such visual flair that readers will walk away feeling like junior Milton Glasers. Many, actually, maybe not so junior. . . . Considering that it's a Chip Kidd book, meaning fantastically designed, and that it covers a very popular subject, there's a good chance that some adults will grab it for themselves." - The Globe and Mail, Kidd's folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." ' School Library Journal (starred review) "Beginning with the striking cover design'a red stop sign reading "GO"'this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." ' Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow's designers will want to grab a pencil and get going." ' Publishers Weekly ''GO: A Kidd's Guide To Graphic Design,' is pretty awesome.' ' The Huffington Post, Kidd's folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." - School Library Journal (starred review) "Beginning with the striking cover design--a red stop sign reading "GO"--this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." - Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow's designers will want to grab a pencil and get going." - Publishers Weekly "'GO: A Kidd's Guide To Graphic Design,' is pretty awesome." - The Huffington Post "Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well." - Library Journal, Kidde(tm)s folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." e" School Library Journal (starred review) "Beginning with the striking cover designe"a red stop sign reading "GO"e"this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." e" Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrowe(tm)s designers will want to grab a pencil and get going." e" Publishers Weekly, Kidde(tm)s folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." e" School Library Journal (starred review) "Beginning with the striking cover designe"a red stop sign reading "GO"e"this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." e" Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrowe(tm)s designers will want to grab a pencil and get going." e" Publishers Weekly eoe'GO: A Kidd's Guide To Graphic Design,' is pretty awesome.e e" The Huffington Post
