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BASICS DESIGN 01: FORMAT: SECOND EDITION By Gavin Ambrose & Paul Harris - Picture 1 of 1

Basics Design Ser.: Basics Design 01: Format by Paul Harris and Gavin Ambrose (2012, Trade Paperback, Revised edition)

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BASICS DESIGN 01: FORMAT: SECOND EDITION By Gavin Ambrose, Paul Harris.

About this product

Product Information

One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-10
2940411794
ISBN-13
9782940411795
eBay Product ID (ePID)
110388434

Product Key Features

Author
Paul Harris, Gavin Ambrose
Publication Name
Basics Design 01: Format
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2012
Series
Basics Design Ser.
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Length
9.1in
Item Height
0.7in
Item Width
6.3in
Item Weight
22.5 Oz

Additional Product Features

Series Volume Number
12
Lc Classification Number
Z246
Edition Description
Revised Edition
Edition Number
2
Reviews
Reviews of first edition 'One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-ups, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions.' Elsi Vassdal Ellis, Western Washington University, USA. 'Extremely visually clear book. Excellent variety of formats succinctly explained; all very inspiring. This is perfect for providing our students with ideas on how to present portfolios/design reports and even CVs...instead of the usual boring format of bound plastic sheets.' Richard Frankland, University of Salford, UK, A strong supplementary book for both support of session tasks and case studies. I would recommend purchasing Layout as a companion in order to understand and take full advantage of the methodolgies behind format within graphic design., One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-ups, etc. I currently use AVA's "Basics Design: Format "and "Print and Finish "for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions., Extremely visually clear book. Excellent variety of formats succinctly explained; all very inspiring. This is perfect for providing our students with ideas on how to present portfolios/design reports and even CVs...instead of the usual boring format of bound plastic sheets.
Table of Content
Content. Introduction. Purpose and narrative: Containment and protection; Storytelling; Form follows function; Industry view - Mercy; Design activity - Messages and formats. Printed media: Book formats; Imposition and multiple stocks; Scale; Throw-outs and gatefolds; Magazines; Posters; Industry view - Andy Vella; Design activity - Breaking convention. Construction: Different types of fold; Types of binding; Print finishing; Industry view - Studio Output; Design activity - Paper engineering. Identity and branding: Stocks; Colour; Industry view - Planning Unit; Design activity - Stocks and colour. Shape and form: Shape and form; Series; Book as sculpture; Industry view - Propaganda; Design activity - Adding value. New media: Film and moving image; Websites and hand-helds; Industry view - Toko; Design activity - Multiple mediums. Glossary. Acknowledgements and picture credits. Index. Contacts. Working with ethics.
Copyright Date
2012
Target Audience
College Audience
Topic
Graphic Arts / General
Dewey Decimal
686
Illustrated
Yes
Genre
Design

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Picture 1 of 1

Basics Design Ser.: Basics Design 01: Format by Paul Harris and Gavin Ambrose (2012, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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