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  • (20592)
US $39.28
Condition:
Brand New
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Located in: Wharton, New Jersey, United States
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eBay item number:322541020785
Last updated on Mar 20, 2024 10:15:27 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780749472641
EAN
9780749472641
Publication Year
2015
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Field Visual Merchandising Strategy : Developing a National in-Store Strategy Using a Merchandising Service Organization
Item Height
0.6in
Author
Paul J. Russell
Item Length
9.2in
Publisher
Kogan Page, The Limited
Item Width
6.1in
Item Weight
15.6 Oz
Number of Pages
288 Pages

About this product

Product Information

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749472642
ISBN-13
9780749472641
eBay Product ID (ePID)
201685052

Product Key Features

Author
Paul J. Russell
Publication Name
Field Visual Merchandising Strategy : Developing a National in-Store Strategy Using a Merchandising Service Organization
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
15.6 Oz

Additional Product Features

Lc Classification Number
Hf5429
Reviews
Russell is clearly a details man. And that is what makes this book so good. He spells out step by step what you need to do to ensure that a £20 store visit by a field sales merchandiser adds value., This is a great map book for excellent display - and if you are in the market for such a guide, I warmly recommend it., Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience, this could be required reading for even the most junior of retail employees. Will serve its professional audience well., Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience …this could be required reading for even the most junior of retail employees. Will serve its professional audience well., At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide.
Table of Content
** Chapter - 00: Introduction; * Section - ONE: Fighting the war at retail; ** Chapter - 01: Getting ready for battle; ** Chapter - 02: Skill set of your management team; ** Chapter - 03: Mastering the fundamentals of warfare; * Section - TWO: Planning and initiating your battle strategy; ** Chapter - 04: Components of your strategy; ** Chapter - 05: Preparing for combat; ** Chapter - 06: Training your troops; ** Chapter - 07: Planning your combat strategy; * Section - THREE: Executing the strategy; ** Chapter - 08: Communicating and monitoring the strategic plan; ** Chapter - 09: Planning and executing tactics and special projects
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General, Industries / Retailing, Consumer Behavior, Strategic Planning, Advertising & Promotion
Lccn
2014-041125
Dewey Decimal
659.15
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

ShopSpell

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