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Consumer Behavior : Buying, Having, and Being by Michael R. Solomon (2014, Trade Paperback)

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Product Information

&>For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience--for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 . MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133450899
ISBN-13
9780133450897
eBay Product ID (ePID)
180454178

Product Key Features

Author
Michael R. Solomon
Publication Name
Consumer Behavior : Buying, Having, and Being
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Length
10.9in
Item Height
1in
Item Width
8.6in
Item Weight
48.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.32.S6 2014
Edition Number
11
Table of Content
Section 1 Foundations of Consumer Behavior 3 Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4 Chapter 2 Decision Making and Consumer Behavior 36 Chapter 3 Cultural Influences on Consumer Decision Making 78 Chapter 4 Consumer and Social Well-Being 130 Section 2 Internal Influences on Consumer Behavior 171 Chapter 5 Perception 172 Chapter 6 Learning and Memory 206 Chapter 7 The Self 248 Chapter 8 Attitudes and Persuasion 300 Section 3 External Influences on Consumer Behavior 349 Chapter 9 Group and Situational Effects on Consumer Behavior 350 Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404 Chapter 11 Consumer Identity II: Social Class and Lifestyles 454 Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General, Consumer Behavior
Lccn
2013-038389
Dewey Decimal
658.8/342
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 Consumer Behavior: Buying, Having, and Being; 11- 0133450899, Solomon, hardcover
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item 2 Consumer Behavior: Buying, Having, and Being (11th Edition)
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item 3 Consumer Behavior : Buying, Having, and Being Paperback Michael R
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item 4 Consumer Behavior : Buying, Having, and Being Paperback Michael R
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item 5 Consumer Behavior : Buying, Having, and Being Paperback Michael R
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item 6 Consumer Behavior: Buying, Having, and Being (11th Edition) - VERY GOOD
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3 out of 5 stars
by flightmedic8Feb 12, 2020
Cheaper option
Not the same as domestic version, but worth getting as cheaper option. If you can find the other for close to same price go w/ the other.
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