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Essentials of Marketing Research (with Qualtrics Printed Access Card) by Barry J. Babin and William G. Zikmund (2012, Trade Paperback)

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Product Information

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1133190642
ISBN-13
9781133190646
eBay Product ID (ePID)
109305701

Product Key Features

Author
Barry J. Babin, William G. Zikmund
Publication Name
Essentials of Marketing Research (With Qualtrics Printed ACCESS Card)
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Length
10.9in
Item Height
0.9in
Item Width
8.4in
Item Weight
32.9 Oz

Additional Product Features

Edition Number
5
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / General, Marketing / Research
Genre
Business & Economics

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item 1 Essentials of Marketing Research with Qualtrics Printed Access Ca
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item 2 Essentials of Marketing Research [With Access Code]
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item 3 Essentials of Marketing Research by Zikmund William G Babin Barry J 3rd Edition
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item 4 Essentials of Marketing Research by Barry J. Babin
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item 5 Essentials of Marketing Research by Zikmund, William G., Babin, Barry J.
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Picture 1 of 2

Essentials of Marketing Research (with Qualtrics Printed Access Card) by Barry J. Babin and William G. Zikmund (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Essentials of Marketing Research with Qualtrics Printed Access Ca

item 2 Essentials of Marketing Research [With Access Code]

item 3 Essentials of Marketing Research by Zikmund William G Babin Barry J 3rd Edition

item 4 Essentials of Marketing Research by Barry J. Babin

item 5 Essentials of Marketing Research by Zikmund, William G., Babin, Barry J.

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Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

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