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Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough and Thomas W. Zimmerer (1997, Trade Paperback)

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Condition : Used - Very Good. Publication Date: Jul 23 1997.

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Product Information

Intended for courses in Small Business Management and Entrepreneurship. This text offers coverage of the essential topics in small business management and entrepreneurship. A comprehensive supplements package provides students with interactive, hands-on experience.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0137272987
ISBN-13
9780137272983
eBay Product ID (ePID)
874020

Product Key Features

Author
Thomas w. Zimmerer, Norman M. Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management
Format
Trade Paperback
Language
English
Publication Year
1997
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Length
10in
Item Height
0.8in
Item Width
8in
Item Weight
37.4 Oz

Additional Product Features

Lc Classification Number
Hd62.7.Z55 1998
Edition Number
2
Table of Content
I. THE CHALLENGES OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 2. Strategic Management and the Entrepreneur. 3. Forms of Ownership and Franchising. 4. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS. 5. Creating a Powerful Marketing Plan. 6. Advertising and Pricing for Profit 7. Managing Cash Flow. 8. Creating a Successful Financial Plan. 9. Crafting a Winning Business Plan. IV. PUTTING THE PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 10. Sources of Funds: Equity and Debt. 11. Choosing a Location and Layout. 12. Purchasing, Quality, and Inventory Control. 13. Leading the Growing Company and Planning for Management Succession. 14. Global Aspects of Entrepreneurship. V. THE ETHICAL, LEGAL AND REGULATORY ENVIRONMENT. 15. The Ethical, Legal, and Regulatory Environment. APPENDIX: SEPTIC SENSE: A SAMPLE BUSINESS PLAN.
Copyright Date
1998
Target Audience
College Audience
Topic
Entrepreneurship, New Business Enterprises, Small Business
Lccn
97-010751
Dewey Decimal
658.02/2
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough and Thomas W. Zimmerer (1997, Trade Paperback)

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item 1 Essentials of Entrepreneurship and Small Business Management (2nd Edition) by

item 2 Essentials of Entrepreneurship and Small Business Management Pape

item 3 Essentials of Entrepreneurship and Small Business Management Pape

item 4 Essentials of Entrepreneurship and Small Business Management (2n

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