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MindTap Course List Ser.: Essentials of Business Communication (with Student Premium Website Printed Access Card) by Dana Loewy and Mary Ellen Guffey (2012, Trade Paperback)

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Product Information

ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills.The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities. Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium Web site, make teaching and learning business communication easier and more enjoyable.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1111821224
ISBN-13
9781111821227
eBay Product ID (ePID)
109115780

Product Key Features

Author
Mary Ellen Guffey, Dana Loewy
Publication Name
Essentials of Business Communication (With Student Premium Website Printed ACCESS Card)
Format
Trade Paperback
Language
English
Series
Mindtap Course List Ser.
Publication Year
2012
Type
Textbook
Number of Pages
592 Pages

Dimensions

Item Length
10.7in
Item Height
0.9in
Item Width
8.5in
Item Weight
40.1 Oz

Additional Product Features

Lc Classification Number
Hf5718.3
Edition Number
9
Reviews
I absolutely LOVE Mary Ellen's Essentials of Business Communication textbook and how it relates to student learning. (Please excuse the gushiness!) The text is easy to use, has clear learning objectives, offers correlated materials, provides excellent PowerPoint applications, includes easy-to-use unit exams, and details great cases., Unit I: WORKPLACE COMMUNICATION TODAY.1. Communication Skills as Career Filters.Unit II: THE BUSINESS WRITING PROCESS.2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages.Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages.Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports.Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS.11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations.Unit VI: EMPLOYMENT COMMUNICATION.13. The Job Search, Résumés, and Cover Letters. 14. Interviewing and Following Up.Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats.Grammar/Mechanics Handbook.Key to Grammar/Mechanics Checkups. Notes. Acknowledgments.Index., The online resources that accompany Essentials of Business Communication are excellent. The resources, especially the language trainer, give the students immediate feedback. As we all know, immediate feedback is crucial in the learning process. Also, as a teacher, it frees my time to devote to assisting students on other things.
Table of Content
Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.
Copyright Date
2013
Target Audience
College Audience
Topic
Business Communication / General, Business Writing
Lccn
2011-944636
Dewey Decimal
808/.06665
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

All listings for this product

item 1 Essentials of Business Communication - Paperback By Guffey, Mary Ellen - GOOD
$6.20
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item 2 Essentials of Business Communication by Guffey, Mary Ellen; Loewy, Dana
$6.60
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item 3 Essentials of Business Communication by Guffey, Mary Ellen; Loewy, Dana
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item 4 Essentials of Business Communication by Guffey, Mary Ellen; Loewy, Dana
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item 5 Essentials of Business Communication (w..., Loewy, Dana
$9.19
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item 6 Essentials of Business Communication 9th Edition MARY ELLEN GUFFEY DANA LOEWY
$4.00
item 7 ESSENTIALS OF BUSINESS COMMUNICATION By Mary Ellen Guffey & Dana Loewy BRAND NEW
$9.99

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Most relevant reviews

3 out of 5 stars
by PJlRUjC9QK-@Del...Jul 07, 2012
Very helpful!
This book was very helpful in the course I used it for! Which both re-enforced/re-interated information I had learn in my Business Classes in High school.
5 out of 5 stars
by mashamouseApr 09, 2014
I find this book extremely helpful!
Amazing book. If you are interested in learning how to write professional letters, memos, etc.this is the perfect book to help you do so!

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