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Entrepreneurship, Creativity, and Organization : Text, Cases, and Readings by John Kao (1989, Trade Paperback)

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Product Information

Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132830116
ISBN-13
9780132830119
eBay Product ID (ePID)
40037

Product Key Features

Author
John KAO
Publication Name
Entrepreneurship, Creativity, and Organization : Text, Cases, and Readings
Format
Trade Paperback
Language
English
Publication Year
1989
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Length
9.7in
Item Height
1.3in
Item Width
7.3in
Item Weight
55.5 Oz

Additional Product Features

Lc Classification Number
Hb615.K36 1989
Table of Content
1. Managing Creativity. Cases:Leo Castelli. The Videogame Industry. The Videogame Design Process. George Lucas. Readings:On My Painting, Beckman. Creating Videogames that Score. George Lucas, Skywalking. 2. The Entrepreneur. Cases:Janet Axelrod. Ted Turner (A). Akira Kimishima. Audrey Dickason. Deborah Goldberg. Craig Knudsen. Paul Lutwak. Readings:Can You Survive an Entrepreneur? Perspectives on Entrepreneurship. 3. The Evolving Organization. Cases:Hot Rock (A). Catalyst Technologies. Managing Change at Lotus Development Corporation. Integrated Genetics (A). Infocom (A). Au Bon Pain. The Learning Company (A). The Young Astronaut Program. Readings:The Role of the Founder in Creating Organizational Culture. The Biotechnology Industry. Evolution and Revolution as Organizations Grow. How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus. 4. The Established Firm. Cases:American Express Travel Related Services. Lou Gerstner. HRM at American Express Travel Related Services Company. Beth Horowitz. Teri Williams. Jerry Welsh. Scandinavian Airlines System. Readings:The Middle Manager as Innovator. Let's Get in There and Fight.
Copyright Date
1989
Target Audience
College Audience
Topic
Entrepreneurship, General
Lccn
88-032101
Dewey Decimal
658.4/2
Dewey Edition
19
Illustrated
Yes
Genre
Business & Economics

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item 1 Entrepreneurship, Creativity, and Organization: Text, Cases, and Readings - GOOD
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item 2 ENTREPRENEURSHIP, CREATIVITY, AND ORGANIZATION: TEXT, By John Kao **Excellent**
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item 3 Entrepreneurship, Creativity, and Organiz..., Kao, John
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Entrepreneurship, Creativity, and Organization : Text, Cases, and Readings by John Kao (1989, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Entrepreneurship, Creativity, and Organization: Text, Cases, and Readings - GOOD

item 2 ENTREPRENEURSHIP, CREATIVITY, AND ORGANIZATION: TEXT, By John Kao Excellent

item 3 Entrepreneurship, Creativity, and Organiz..., Kao, John

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