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El Comercio En Mexico y Su Encuentro Con La Globalizacion by Carmen O Bocanegra Gastelum (Paperback, 2012)

About this product

About this product

Product Information

Se estudia el comercio minorista en Mexico, donde durante el ultimo cuarto de siglo se ha dado una recomposicion de los agentes economicos. El comercio tradicional se resiste a desaparecer. El moderno tiende a ser desplazado por la competitividad de empresas venidas de otras partes del pais y del extranjero. En este volumen se analizan los impactos que ha enfrentado el comercio minorista en Mexico, a partir de su encuentro con la globalizacion economica, tanto en la estructura como en el funcionamiento de sus componentes. Se enfatiza el estudio desde principios de la decada de los ochenta del siglo pasado, hasta los primeros anos del actual, lapso en el cual los cambios en el sector moderno se han acelerado, mientras que el tradicional, continua teniendo una gran relevancia en la realizacion de ventas, empleo generado e ingresos de subsistencia. El analisis del libro se sustenta en hechos historicos, datos estadisticos, trabajo de campo y elementos teoricos conceptuales provenientes de los clasicos de la economia y los autores mas relevantes de la globalizacion economica. Esta dirigido a estudiantes y profesionistas en economia y negocios e interesados en la tematica.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783847360872
eBay Product ID (ePID)
141492095

Product Key Features

Author
Carmen O Bocanegra Gastelum
Publication Name
El Comercio En Mexico Y Su Encuentro Con La Globalizacion
Format
Paperback
Language
Spanish
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
412 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
603g

Additional Product Features

Title_Author
Carmen O Bocanegra Gastelum

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