Doing Business on the World Wide Web by Marni C. Patterson (1996, Book, Other)

Crisp Publications, Incorporated

1560523905

9781560523901

890261

Marni C. Patterson

Doing Business on the World Wide Web

Book, Other

English

1996

Textbook

120 Pages

10in

1.5in

8.2in

10.4 Oz

Hd30.37.P38 1997

Chapter 1: Starting UpEquipment Youll NeedOn-line Service or ISPChapter 2: Lets get connected Locating Web Sites Navigating the WebChapter 3: A Web Page of your Own Design Tips Should I Do It Myself or Hire Someone?Case Study - Soundview Executive Book Summaries Case Study - Presence Information Design The Design and Planning Process Examples of Effective Web Sites Chapter 4: Planning and Organizing a Web Page Subject CompanyElements to Include Case Analysis Chapter 5: Getting Noticed Server Strategy Search EnginesNewsgroups Linking with Other Web Pages On-line AdvertisingSupport Your Web Site in Other AdvertisingCybermallsChapter 6: Measuring SuccessGetting a Reaction Tools and ResourcesChapter 7: Web-based Business IdeasDirect Sales Selling Ad Space Selling SubscriptionsOn-line Services Chapter 8: Thwarting Hackers and Cypherpunks Concerning Security Issues Resources and Tools Does All This Really Work?Chapter 9: The Future of the WebHot Java Three-Dimensional Web SitesCommon Client InterfaceThe Many Languages of the Web

1997

Trade

Internet / General, Operations Research, General, Management Science, Enterprise Applications / General

96-085520

658/.05/4678

21

Computers, Business & Economics