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Customers for Life: How to Turn That One-Time Buyer Into a Lifet - VERY GOOD

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eBay item number:254488540021
Last updated on May 28, 2024 10:37:39 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Brand
Unbranded
MPN
Does not apply
ISBN
0385504454
Book Title
Customers for Life : How to Turn That One-Time Buyer Into a Lifetime Customer
Publisher
Crown Publishing Group, T.H.E.
Item Length
8.2 in
Publication Year
2002
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Paul B. Brown, Carl Sewell
Features
Reprint
Genre
Business & Economics
Topic
Customer Relations, Development / Business Development, Sales & Selling / General
Item Weight
6.8 Oz
Item Width
5.5 in
Number of Pages
240 Pages

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0385504454
ISBN-13
9780385504454
eBay Product ID (ePID)
2305180

Product Key Features

Book Title
Customers for Life : How to Turn That One-Time Buyer Into a Lifetime Customer
Number of Pages
240 Pages
Language
English
Topic
Customer Relations, Development / Business Development, Sales & Selling / General
Publication Year
2002
Features
Reprint
Genre
Business & Economics
Author
Paul B. Brown, Carl Sewell
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
6.8 Oz
Item Length
8.2 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
20
Dewey Decimal
658./8/12
Edition Description
Reprint
Synopsis
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life . A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including: - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. - No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them? - Measure everything: Telling your employees to do their best won't work if you don't know how they can improve., In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life . A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including: * Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. * No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them? * Measure everything: Telling your employees to do their best won't work if you don't know how they can improve.
LC Classification Number
HF5415.5S49 1990
ebay_catalog_id
4
Copyright Date
2002

Item description from the seller

SecondSalecom

SecondSalecom

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4.8
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  • Great book great value

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books

  • Excellent Read

    This book is an excellent read. There are lots of things in the book that can be applied to any business as well as real life.