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Cruise Operations Management: Hospitality Perspectives by Philip Gibson (Paperback, 2006)

About this product

About this product

Product Information

Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as: * The history and image of cruising * How to design a cruise and itinerary planning * Roles and responsibilities on a cruise ship * Customer service systems and passenger profiles * Managing food and drink operations onboard * Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can 'dip in' and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750678353
eBay Product ID (ePID)
96588350

Product Key Features

Author
Philip Gibson
Publication Name
Cruise Operations Management: Hospitality Perspectives
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2006
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
261mm
Item Width
184mm
Item Weight
496g

Additional Product Features

Title_Author
Philip Gibson
Country/Region of Manufacture
United Kingdom

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