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Creative Strategy in Advertising by A. Jerome Jewler and Bonnie L. Drewniany (2013, Trade Paperback, Revised edition)

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Creative Strategy in Advertising. Title : Creative Strategy in Advertising. Publication Date : Jan 1 2013.

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Product Information

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Product Identifiers

Publisher
Wadsworth
ISBN-10
1133307264
ISBN-13
9781133307266
eBay Product ID (ePID)
117249104

Product Key Features

Author
A. Jerome Jewler, Bonnie L. Drewniany
Publication Name
Creative Strategy in Advertising
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2013
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Length
10in
Item Height
0.6in
Item Width
8.1in
Item Weight
22.4 Oz

Additional Product Features

Lc Classification Number
Hf5825
Edition Description
Revised Edition
Edition Number
11
Table of Content
Preface.About the Authors.1. Creativity: Unexpected but Relevant Selling Messages.2. Branding: Identity and Image Strategy.3. Uncovering Insights: The Basis for Effective Creative Work.4. Inclusion: Targeting an Ever-Changing Marketplace.5. Strategy: A Road Map for the Creative Team.6. Ideas: The Currency of the 21st Century.7. Words on Paper: Connecting To Consumers' Hearts and Minds.8. Layouts: Designing To Communicate.9. Radio: Can You See What I'm Saying?10. Television: The Power of Sight, Sound, and Motion.11. Direct Marketing: The Convenience of Shopping at Home.12. Social Media: The Ultimate in Word-Of-Mouth Advertising.13. Integrated Marketing Communications: Building Strong Relationships Between the Brand and the Consumer.14. The Law and Creativity: Making Sure Your Great Idea Is a Good Idea.Appendix 1: How to Pitch Your Idea.Appendix 2: Assignments.
Copyright Date
2014
Target Audience
College Audience
Topic
Business Communication / General, Graphic Arts / Advertising, General, Industries / Media & Communications, Advertising & Promotion
Dewey Decimal
659.132
Dewey Edition
23
Illustrated
Yes
Genre
Design, Business & Economics

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Creative Strategy in Advertising by A. Jerome Jewler and Bonnie L. Drewniany (2013, Trade Paperback, Revised edition)

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Additional Product Features

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item 1 Creative Strategy in Advertising - Paperback By Drewniany, Bonnie L. - GOOD

item 2 Creative Strategy in Advertising A. Jerome, Drewniany, Bonnie L.

item 3 Creative Strategy in - Paperback, by Drewniany Bonnie L.; - Acceptable n

item 4 Creative Strategy in - Paperback, by Drewniany Bonnie L.; - Acceptable

item 5 Creative Strategy in - Paperback, by Drewniany Bonnie L.; - Acceptable

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item 7 Creative Strategy in Advertising by Drewniany, Bonnie L.; Jewler, A. Jerome

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