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Creative Strategy in Advertising by A Jerome Jewler, Bonnie L Drewniany (Paperback, 2010)

About this product

About this product

Product Information

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9781439082706
eBay Product ID (ePID)
94752742

Product Key Features

Author
A Jerome Jewler, Bonnie L Drewniany
Publication Name
Creative Strategy in Advertising
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
352 Pages

Dimensions

Item Height
249mm
Item Width
203mm
Item Weight
612g

Additional Product Features

Title_Author
A Jerome Jewler, Bonnie L Drewniany
Country/Region of Manufacture
United States

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