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Create Distinction : What to Do When "Great" Isn't Good Enough to Grow Your Business by Scott McKain (2013, Hardcover)

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Product Information

Have you taken your business from good to great, only to find that great still isn t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector from big-box retail to financial services; from fast food to entrepreneurs appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain s original approach to this problem, first captured in his book "Collapse of Distinction," was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction finding success by setting yourself apart from the crowd resonated with thousands of readers. To reflect the changing reality since that book s publication and to incorporate new research and up-to-date examples McKain, an internationally recognized expert on business distinction, has retitled and revised it as "Create Distinction." Within these updated pages (including one entirely new chapter) you ll find a potent cure for similarity and uniformity the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you re in the C-suite of a multinational company or just vying for your next promotion, you ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you ll feel confident stepping up from the competition and toward success. "

Product Identifiers

Publisher
Greenleaf Book Group
ISBN-10
1608324265
ISBN-13
9781608324262
eBay Product ID (ePID)
150506819

Product Key Features

Book Title
Create Distinction : What to Do When &Quot;Great&Quot; Isn&Apos;T Good Enough to Grow Your Business
Author
Scott Mckain
Format
Hardcover
Language
English
Topic
Leadership, Marketing / General, Personal Success
Publication Year
2013
Genre
Business & Economics
Number of Pages
264 Pages

Dimensions

Item Length
9in
Item Height
6in
Item Width
0.2in
Item Weight
15.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.M369197
Reviews
"Buy this book. Read it. And put it into practice." --Jeffrey Gitomer, author of The Little Red Book of Selling, " Collapse of Distinction isn't just a business success book, this is a business survival book for the reality of today's marketplace. McKain shows the way to differentiation through strategies that create distinction-generating true separation from your competition." - Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame, "Buy this book. Read it. And put it into practice." -Jeffrey Gitomer, author of The Little Red Book of Selling, "Scott McKain's latest book is a must-read for any professional or organization attempting to creatively differentiate from the competition." -Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur , and CEO of U. S. Learning, "Further evidence that Scott McKain is the premiere business communicator of our time." -Dr. Joseph Michelli, author of The Starbucks Experience, "Further evidence that Scott McKain is the premiere business communicator of our time." --Dr. Joseph Michelli, author of The Starbucks Experience, " Collapse of Distinction isn't just a business success book, this is a business survival book for the reality of today's marketplace. McKain shows the way to differentiation through strategies that create distinction--generating true separation from your competition." -- Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame
Copyright Date
2013
Intended Audience
Trade

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Create Distinction : What to Do When "Great" Isn't Good Enough to Grow Your Business by Scott McKain (2013, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your...

item 2 Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Y - GOOD

item 3 Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Bus

item 4 Create Distinction : What to Do When "Great" Isn't Good Enough to

item 5 Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your B...

item 6 Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your...

item 7 Create Distinction: What to Do When Great Isn't Good Enough to Grow Your...

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Clydesdale Classics Ser.: Meditations : Complete and Unabridged by Marcus Aurelius (2018, Trade Paperback)

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