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Cradle to Cradle by William McDonough, Michael Braungart (Hardcover, 2008)

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How can we avoid environmental disaster? Nowadays, in the home, most of us do our bit- we recycle. But what about industry, where the real damage is done? The strategy is the same- 'reduce, resize, reuse' - we try to minimize the damage. But there is a limitation to this well-intentioned approach- it maintains the one-way, 'cradle to grave' manufacturing model of the Industrial Revolution, the very model that creates immense amounts of waste and pollution in the first place. What we need is a major rethink, a new approach which directly combats the problem rather than slowly perpetuating it. An exciting, simple and groundbreaking new vision, Cradle to Cradle offers this approach. With clear, accessible - even humorous - arguments, celebrated chemist Michael Braungart and inspirational architect Bill McDonough challenge the set-in notion that human industry must damage the world. They look to nature and find a production system we can follow, a system of abundance rather than reduction, in which waste equals food. They show how we can mimic nature's model to our commercial and environmental advantage, demonstrating how products can be designed as biological and tech

Product Identifiers

Publisher
Vintage Publishing
ISBN-13
9780224087865
eBay Product ID (ePID)
88388831

Product Key Features

Author
William Mcdonough, Michael Braungart
Publication Name
Cradle to Cradle
Format
Hardcover
Language
English
Subject
Geography & Geosciences
Publication Year
2008
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
223mm
Item Width
144mm
Item Weight
366g

Additional Product Features

Title_Author
Michael Braungart, William Mcdonough
Country/Region of Manufacture
United Kingdom

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Cradle to Cradle by William McDonough, Michael Braungart (Hardcover, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

Best Selling in Textbooks

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