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Cracking the Ad Code by Amnon Levav, Jacob Goldenberg, David Mazursky and Sorin Solomon (2009, Trade Paperback)

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For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
0521675979
ISBN-13
9780521675970
eBay Product ID (ePID)
70950439

Product Key Features

Author
Sorin Solomon, David Mazursky, Amnon Levav, Jacob Goldenberg
Publication Name
Cracking the Ad Code
Format
Trade Paperback
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
178 Pages

Dimensions

Item Length
9.7in
Item Height
0.4in
Item Width
6.9in
Item Weight
13.1 Oz

Additional Product Features

Lc Classification Number
Hf5823
Table of Content
Introduction; 1. Unification; 2. Activation; 3. Metaphor; 4. Subtraction; 5. Extreme consequence; 6. Absurd alternative; 7. Inversion; 8. Extreme effort; 9. Attribute-value mapping.
Copyright Date
2009
Target Audience
Scholarly & Professional
Topic
General, Advertising & Promotion
Lccn
2008-048866
Dewey Decimal
659.1
Dewey Edition
22
Illustrated
Yes
Genre
Technology & Engineering, Business & Economics

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item 1 Cracking the Ad Code by Goldenberg, Jacob; Levav, Amnon; Mazursky, David
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Cracking the Ad Code by Amnon Levav, Jacob Goldenberg, David Mazursky and Sorin Solomon (2009, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Cracking the Ad Code by Goldenberg, Jacob; Levav, Amnon; Mazursky, David

item 2 Cracking the Ad Code, Goldenberg, Jacob, 9780521675970

item 3 Cracking the Ad Code by Professor Goldenberg, Jacob: Used

item 4 Cracking the Ad Code, Paperback by Goldenberg, Jacob; Levav, Ammon; Mazursky,...

item 5 Cracking the Ad Code, Paperback by Goldenberg, Jacob; Levav, Ammon; Mazursky,...

item 6 Cracking the Ad Code by Professor Goldenberg, Jacob: New

item 7 Cracking the Ad Code (Paperback or Softback)

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Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

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