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Comunicacion estrategica para el desarrollo agricola: El caso del Programa Nacional de Tecnologia y Formacion Tecnica Agropecuaria en Nicaragua by Daniele Calabrese, Michele Bruni, Fabio Santucci (Paperback, 2008)

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La utilizacion coordinada de los enfoques tradicionales y modernos de comunicacion como herramienta tecnica de apoyo en los programas agricolas permite, con una perspectiva estrategica, realizar programas mejor articulados que involucran a distintos grupos sociales a traves de metodos y medios que optimizan los resultados e impactan en sus condiciones socio-economicas y estilos de vida. La posibilidad de utilizar medios de comunicacion de masas asi como medios de comunicacion alternativa e interpersonal, permite no solo conectar mejor a las ciudades y el campo; permite tambien generar o fortalecer situaciones de credibilidad y confianza entre los actores involucrados en un proceso de desarrollo. El conocimiento adecuado de proyectos y posibilidades de desarrollo, al mismo tiempo que es compartido entre pobladores de diferentes areas geograficas, puede ser un puente que logre mitigar la severa brecha de acceso a la informacion sobre las posibilidades de desarrollo existentes entre las areas rurales y urbanas; asi como la legitima demanda de acceso a otro tipos de servicios asociados con el desarrollo (servicios de salud y educacion, entre otros). El caso de Nicaragua es una experiencia enriquecedora y aleccionadora, pues ha dado resultados positivos a la vez que experiencias amargas. Es un case de estudio, una historia real sobre esfuerzos profesionales que muestra una nueva manera de entender y vivir las relaciones interpersonales e interinstitucionales. Todo ello en el marco de una vision moderna, dinamica y participativa de la comunicacion estrategica aplicada al desarrollo agricola en un contexto de mayor extension rural, que resulta ser a la vez uno de los mas pobres de la region.

Product Identifiers

Publisher
World Bank Publications
ISBN-13
9780821374238
eBay Product ID (ePID)
96587038

Product Key Features

Subject Area
Natural Science
Author
Daniele Calabrese, Michele Bruni, Fabio Santucci
Publication Name
Comunicacion estrategica para el desarrollo agricola: El caso del Programa Nacional de Tecnologia y Formacion Tecnica Agropecuaria en Nicaragua
Format
Paperback
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
76 Pages

Additional Product Features

Title_Author
Daniele Calabrese, Michele Bruni, Fabio Santucci
Country/Region of Manufacture
United States

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Comunicacion estrategica para el desarrollo agricola: El caso del Programa Nacional de Tecnologia y Formacion Tecnica Agropecuaria en Nicaragua by Daniele Calabrese, Michele Bruni, Fabio Santucci (Paperback, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

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